ADAPTING TO YOUR SURROUNDINGS: TRAVEL RETAIL

Clement Stone once suggested that “you are a product of your environment.” Blending in to your environment can be a good or bad thing. Taking advantage of your surroundings, however, is always a good thing. Seeing an opportunity and taking it to integrate your product, whether it is a hotel, retail, or a restaurant is always a positive thing. Case in point, Muji.

Muji, the Japanese retail company, sells a wide variety of household and consumer goods and distinguishes itself with its minimalism design, emphasis on recycling, avoidance of waste in production and packaging, and a no-logo or “no-brand” policy.

With over 400 shops in 17 countries worldwide, Muji chose the new Jet Blue Terminal at JFK Airport in New York for its latest outpost. The great thing about this store is that it is not a typical Muji however. It will focus on small travel sized goods and stock a small apparel section. This is a refreshing change for airport retail offerings- how many Tie Racks do we really need (who wears ties these days anyway!)?

Posted in Retail, Hospitality & Travel |

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