ART OF THE TRENCH BY BURBERRY

Brit-fashion brand, Burberry, has just launched their much hyped forray into social media entitles, “Art of the Trench.”  With low expectation, I was pleasantly surprised how cool the site is, and how well it works.  Essentially, Burberry commissioned Scott “The Sartorialist” Schuman to travel to Berlin, London, New York and other global cities and outfit some locals with Burberry trenches and shoot them in action.  The site features a selection of the images and allows users to browse by several categories including gender, weather, color, styling etc, and then comment on them via Facebook Connect.

Not sure if Burberry is planning to invite other celeb photogs to shoot portraits for the site, but we would love to see some Testino images up there as well!  The idea behind the sight is to introduce the brand to a new generation of shoppers and simultaneously shed the “chav” image that it has developed during recent years.

A special shout out to Berlin Fashion blogger Julia Knolle from Les Mads (below) who is featured on the site as well as some other notable Berliners including Johanna from the great shop Quartier 206 Cabi.net (and yours truly).

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