BENEFITS THAT MATTER TO HOTEL GUESTS: DESIGN HOTELS CLUB

These days, virtually every hotel, airline, and general travel company has some sort of loyalty program that rewards clients for frequent booking. American Airlines is credited with establishing the first major rewards program with its American Advantage Awards in 1981. Flyers earn “miles” through flights, credit cards, and other offers and can redeem them for free flights or upgrades. Since then, several methods have been established for developing loyalty through rewards. Ultimately, it is generally accepted that rewards should take the form of simple added benefits and perks for customers rather than a never-ending quest for points, miles, or some other arbitrary unit.

With this in mind, after much planning Design Hotels has launched its own loyalty program called simply, Design Hotels Club. Currently, anybody can register to be a member of the Club and benefit from some actual useful and surprising benefits when booking through DesignHotels.com. These special perks are currently offered from more than 50 hotels in the portfolio and include three of the following five (at the hotels discretion):

• Breakfast
• Complimentary Wi-Fi
• Guaranteed Late Check-out until 4pm
• Priority for Early Check-in (subject to availability)
• Welcome Gift

The Club is for all lovers of design, travel, architecture, and special perks and all one needs to do is register online. The site also includes the participating hotels, as well as useful features for travellers like favourites and shared bookings.

Posted in Hospitality & Travel |

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