FUTURE FORUM WRAP-UP: USABILITY WORKSHOPS

Those lucky enough to attend the Design Hotels Future Forum this year heard from a diverse range of speakers including Chris Sanderson and Raymond Martin (Future Laboratory) to Jos Stuyfzand (Philips Design) to Scott Harrison (Charity Water) and many more. It was a packed 2 days of insight into the future of design and hospitality, as well as some real applications from some Design Hotels Directors, Managers, and Owners during the great usability workshops on Friday. These included:

• Nordic Light (Stockholm) X Future Design Days (Borås)

Anders Johannsen, Managing Director of the Nordic Light Hotel in Stockholm, and Sanjoo Malhotra, Partner Relations from Future Design Days, discussed their collaboration during the Future Design Days conference in Stockholm. FutureDesignDays is a meeting place for everyone who is serious about the role of design in society and the issues of the future. A design arena in the global societal debate and a forum where no vision is too small or too big. As a major partner for the conference and event, Nordic Light has positioned itself as not only a deserving host to the elite of the design industry, but also as an organization that promotes innovation and design.

• Klaus K (Helsinki) X Eat & Joy (Helsinki)

Eat & Joy can be described essentially as a traveling ambassador for all things Finnish. Through Finnish cuisine, Eat & Joy is able to introduce the culture, agriculture, and personality of Finland around Europe. The Klaus K Hotel in Helsinki has been a sponsor and partner with Eat & Joy through their presence in the hospitality scene in Helsinki and the results have yielded a vastly increased interest not only for the hotel itself, but for Finland in general. According to Marc Skvorc, the General Manager of the Klaus K, the idea is that if he can first bring people to Helsinki, then he will have the opportunity to bring them into his hotel. From what we know about the Klaus K, the plan is working quite effectively.

• Lux 11 (Berlin) X Heartbeats International (Stockholm)

When the Lux 11 hotel in Berlin was considering how it could best represent the city of Berlin the first idea that came to the mind of Director Tom Tanzer was music. With the help of Heartbeats International, the two organizations developed a promotional CD that embodies the mood and energy of Berlin and the Lux 11. Their latest development is a radio station that will stream hours of music through custom equipment in the hotel.

These presentations were designed to demonstrate how diverse hotels have aligned themselves with distinctive partners to create productive and effective partnerhips. For further information about any of these hotels or their partners, please feel free to contact me at J.Silverman@DesignHotels.com

Posted in Hospitality & Travel, Latest FUTURE FORUM Releases, Food & Beverage |

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